With W4 Pipeline, Nielsen found a cost-effective way to receive an average of 45 applications per month!
Nielsen studies consumers in more than 100 countries to give the most complete view of trends and habits worldwide.
On average, this global company needs to hire for 40-50 jobs every month.
Nielsen’s Social Recruiting Strategy
With a $1,500.00 monthly budget, Nielsen promoted 5 jobs on Facebook.
Work4’s algorithms allowed Nielsen to launch a wide-scale, fully-automated campaign, and to easily target candidates based on job’ requirements. With the « Apply with Facebook » in-app form, Work4 made it even easier for Nielsen’s candidates to apply as soon as they saw the job post in their newsfeed.
Monthly unique ad impressions
Applications received per month
Cost per Applicant