Why You Need a Mobile Recruiting Strategy
Wow, I guess we really need to paint the picture – just in case you didn’t get the memo, right?
BREAKING NEWS: Everyone has a cell phone or tablet.
The latest reports show that every home has at least 2 devices. In fact, there are over 430 million mobile devices in the US, which means there are more devices than people.
Why Do We Love Mobile?
What’s not to love? Seriously. Mobile devices are portable, versatile, powerful and convenient. With the help of apps, you can perform any function on a mobile device that you would on a desktop. Mobile devices are perfect for our busy lifestyles; they allow us to access information immediately. Did you know that for the first time in the history of the internet more people accessed the web via a mobile device than a desktop? That’s only going to continue to increase. Also, the number of people accessing the internet via an app is rising – like the saying goes “there’s an app for that!”
Why Use Mobile for Recruiting?
Mobile recruiting is basically using the Internet and all its tools to attract the best available talent via mobile career pages, mobile apps and social platforms. Mobile recruiting takes some investment on your part. It’s not simply creating an account on Facebook, Instagram, Twitter and LinkedIn and making your job postings visible to mobile candidates – although that’s part of it. The first step is making sure your corporate website and career pages are optimized for mobile users – meaning that someone can access all areas of your website via a phone or tablet.
It’s no secret that there is major competition for talent today. The unemployment rate is 6.1% as of July 2014, which is the lowest it has been in 6 years. That’s good news but there is a lot of job movement, meaning people are leaving companies and joining new companies all the time. There are a lot of job seekers searching for new opportunities during their lunch breaks, while stuck in traffic, on the commute home and during their downtime. And you’ve guessed it, they are using their smartphones and tablets – job searching is mobile! Active job seekers perform 70% of their job search via their phones.
Increased competition; more mobile users – it’s only natural that you have a presence in the market. But wait, there’s more!
What’s In It For You?
If you didn’t know things feel, flow and are visually different on a mobile device than on a desktop. Sites that aren’t optimized for mobile usually cut off important information, links don’t open properly, and images aren’t in the correct places. This makes it tough to apply for a job on a device which adds to the frustration of the end user. They may intend to check your site when they get to a desktop, however, more times than not, they will forget about it or go to a competitor’s site.
Optimizing your recruiting process for the mobile technology takeover will also increase efficiency. You save time and money, and you improve your candidate experience (which has all kinds of benefits for your company’s recruiting efforts.) According to a Aberdeen Group report, more organizations are recognizing that mobile recruiting tools are valuable in helping them reach their recruiting and hiring goals. “The adoption of mobile tools for human capital management functions has grown significantly in the past year – nearly doubling in the case of mobile tools for recruiting.” Among today’s “single click” generation, it’s increasingly more and more important to engage your candidates at their convenience across any platform, including social and mobile, in order to be successful.
Social and mobile recruiting go hand-in-hand. According to this infographic from MediaBistro.com, “Companies hired successfully 73% of the time through social media. 42% of companies say the candidate quality improved and 20% report it takes less time to hire when using social recruiting.”
I want to end with the following points. The first point is that each company is different; you need analyze your needs and wants before launching a social recruiting strategy. Facebook, Instagram, LinkedIn, Google and Twitter offer all kinds of analytical tools to help you create the best initiative for your company’s culture and brand.
Secondly, optimizing for mobile includes working with your applicant tracking system vendor to simplify your online process. I have ranted before about the amount of time it takes to apply for a job online, the average is about 30 minutes and if you add assessments to the process, it can be longer. Most people will not stick around for that. You should consider making your process faster and in addition to mobilizing your site – get an app.
This post was written by Chris Fields