Visual Storytelling: How to Recruit on Social Media with Pictures
If you’re a forward-thinking recruiter or employer, you may have already had the foresight to start using your jobs as content on your social media channels—from hashtagged tweets to Facebook updates—however, an effective social recruitment strategy doesn’t simply involve a one-way broadcast of job titles and keywords.
Social media is about engagement—telling a story in such a way that it inspires others to take action, whether that action is to “like” or “favorite” your post, share it with someone else, or click on a link. A truly savvy social recruiter knows that job descriptions are a great opportunity for engaging storytelling: your job posts can tell the story of your company culture, can sell the experience of working in this particular position or for your particular company or in your particular location, and can inspire someone to imagine themselves taking on a role.
But in today’s social media world, we have become conditioned to express our stories in fewer than 140 characters—and there is now no more important way to quickly communicate 1000 words than with a visually compelling image.
All of the major social media channels have noticed—Facebook, Twitter, Instagram, Pinterest and most other platforms have been tweaking, optimizing, and updating to make sure that images take the center stage.
Of course, this then raises the question for the social recruiter—especially the social recruiter who is sharing many jobs across multiple platforms: how do I keep up with job postings and image creation without wasting time, money, or effort?
This past June, Work4 released Job Cards, which are “job descriptions for the social age.” These Job Cards are automatically generated using the information available in recruiters’ existing job descriptions: job title, location, job type, company name, and logo.
We’ve spent the past 6 months turning these Job Cards into beautiful, visually compelling, employer branded stories—stories that can not only be automatically created without any extra effort on the recruiters’ part, but also automatically shared across both the company’s and the recruiters and/or employees’ social media channels.
Social recruiters spend more and more time these days playing community manager and curating compelling visual content for their t alent community and potential candidates; however, Job Cards can reduce the amount of work while increasing the spread of the company’s employer brand or applications for its open jobs.
These stunning job descriptions already perform much better than a standard text post, inspiring candidates to click, read more about the position, and apply.
The official release of Job Cards means that you and your entire organization can now quickly and easily tell the story of your jobs and inspire qualified candidates through beautiful branded pictures.
You can start using automatically generated Job Cards to tell your social recruiting story by contacting Work4. What story do you want YOUR jobs to tell on social media?
This post was written by Kristen Smith