Visibility and Cost-Effective Recruiting: a Working Recipe for Metro Staffing Services
Since 1993, Metro Staffing has provided employment services to organizations in a variety of industries. They focus on matching the needs of companies with the skill sets of Metro Staffing’s candidate pool. Their biggest challenge has always been to find the highly qualified untapped candidates for each of their partners, so they turned to Work4 to help them navigate the giant talent candidate pool that is Facebook.
After using Work4’s entire product suite (Social Job Postings, Facebook Career App, and Social Job Sharing) for just three months, Metro Staffing was so impressed with their results that they decided to extend to an annual partnership.
Metro Staffing’s Social Recruiting Strategy
Facebook Career App
Over the course of three months, their Facebook page was used to promote 67 jobs. Viewed more than 4,000 times, these jobs attracted 291 applicants and 280 subscribers to Metro Staffing Services’ job alerts. Thanks to the additional use of the Social Job Sharing feature, a small number of individuals were able to share an additional 963 jobs across a variety of social channels (Facebook, Twitter, and LinkedIn).
Social Job Posting
Out of 3,000 clicks on their Facebook job postings, Metro Staffing received 542 applications – which equals only $1.50 per click and $8.30 per applicant. The campaign also created great visibility and brand awareness in the Chicago area with the 293,865 impressions it generated.
Ads impressions in 3 months
Clicks generated on the ads
Cost per Applicant