USA Truck Takes Recruitment to the Next Level with Social Job Posting
USA Truck ongoing challenge is to recruit a high volume of truck drivers, but they also wanted to adopt an innovative position in the US market by sourcing candidates via non-traditional media. For them, the combination of Work4 and Facebook was the perfect solution.
USA Truck’s Social Recruitment Strategy
First Step: Facebook Career Application
In 2014, USA Truck chose Work4’s Facebook Career Application in an effort to improve their employer brand and grow their talent community. Work4’s social recruiting solution, which fully synchronized with USA Truck’s career website and applicant tracking system, improved their usual recruitment performance by generating an average of five qualified candidates and 106,078 impressions each month.
Second Step: Taking it to the Next Level with Social Job Posting
In 2015, pleased with Work4’s Career Application, USA Truck decided to take social recruiting to the next level by launching targeted ads using Social Job Posting. Fully automated campaigns were launched for $500 a month over the course of eight months. The results far exceeded their expectations: Social Job Postings resulted in 4,000 ad clicks in total, and 21 qualified applicants, and an average of 203,318 unique impressions each month.
As of 2016, USA Truck has decided to double their investment in Work4 and Social Job Posting. Confident that Work4’s solutions are a key element of their recruitment efforts, they will continue to use Social Job Posting to maximize their recruitment strategies.