Twitter’s Redesign Makes the Platform Ripe for Recruitment
The Society for Human Resource Management recently found that more than 75% of companies use social networking sites to recruit job candidates — and recruiters are often going beyond professionally oriented platforms like LinkedIn.
Twitter is already an inherently ripe social network for recruiting because of its huge professional audience and the unrestricted access it offers members to one another. New features aim to make the network even more interactive, providing plenty of opportunities for job seekers to up their game.
If you’re part of the 44% of Twitter’s 974 million registered users who have never tweeted, you may want to reconsider that decision -– Twitter is emerging as one of the best vehicles for landing your dream job.
Here are four tips for making the most of Twitter’s redesign in your job search.
1. Use new features to highlight credentials
Twitter’s newly introduced features, Pinned Tweets and Best Tweets, place quality over quantity, allowing job seekers to showcase a more accurate picture of their professionalism, skill sets and interests.
Pinned Tweets let you strategically select a single tweet promoting your credentials or interests to “pin” at the top of your profile. This sets the tone for your Twitter profile and is one of the first things a recruiter is likely to notice.
Additionally, Best Tweets help your top content stand out in your feed. Imagine one of your tweets gets 50 retweets and 35 favorites: That tweet will appear larger than less popular tweets. Be wary, however, of which tweets become popular -– if your Best Tweets are politically charged or include inappropriate or offensive content, you’re probably not giving potential employers the best first impression.
This post was written by Stéphane Le Viet