Time for Another Link Round Up: Facebook, Facebook, Facebook!

April 19, 2013 4:45 pm Published by Megan Lunetta

What’s new in the world of Facebook, you ask? As you may have seen already (especially as your Newsfeed and Timeline seem to evolve daily) there have been many changes to the Facebook platform, with more to come. How will these changes affect the way you recruit on Facebook?

Are you one of the lucky few to get Facebook Home? This article shows a video and animated images of Facebook Home’s design and how to use it. Facebook Home is meant to simplify the information you consume on your mobile device by putting it in the forefront of your phone. With Facebook users even more connected, you’ll have the opportunity make your social recruiting strategy more present than ever.

With more than half of today’s users logging into Facebook from their phones, the new Chat Heads feature is sure to keep them even more engaged with the platform. Facebook Chat Heads is now on iOS, but, as you may have guessed, Apple only allows you to use it within the Facebook app. No matter what device they’re using, however, users can get creative with Facebook’s Chat Heads by turning it into a game! See how Mashable uses the floating bubble heads to “jazz” up a Facebook page. Can you tie this fun new feature into a way for your talent and fans to engage with your brand? (I don’t know about you, but I’m thinking: photo contest!)

Newsfeed changes? You bet! Facebook has slowly been rolling out the updated Newsfeed to users emphasizing visual content. (You’ll definitely want to check out the “So how will this benefit business” section of this article for ways you can use the Newsfeed to enhance your recruiting and marketing strategies.)

Facebook rolls out a new commenting system to encourage more dialogue and conversations with users. All Pages are expected to have this feature by July of this year. Will you use the Reply feature?

Have you tapped into the growing mobile market? More than half of active Facebook users are accessing Facebook on their mobile devices! With the addition of Facebook’s new features to keep people connected, it is key to reaching users on-the-go.

Facebook is also testing ads in Graph Search. With Graph Search’s ability to provide specific information on users, targeted ads seemed inevitable. This is just another example of how Facebook is making it easier for businesses–including their HR departments–to target the right users.

I’ll leave you with this entertaining promotional video of Facebook CEO Mark Zuckerberg and a screaming goat. As a recruiter, what do you think of the new Facebook features? What other features would you like to see? And how will you use Facebook’s innovations to your recruiting advantage? Leave your thoughts–and tips–in the comments.

This post was written by Megan Lunetta