The Value of Visual Content on Facebook: A Cover Photo is Worth a Thousand Likes

July 30, 2013 3:41 pm Published by Katrina Collier

A picture paints a thousand words. Clichéd though it may sound, it explains the immense popularity of image sharing sites like Instagram and Pinterest.

When training, I often hear HR dismiss a candidate based solely on a glance at a profile picture! What is your profile picture saying

But it’s no longer just your social media profile picture that matters. Facebook, Google+ and Twitter have all expanded to allow photo sharing, and you can use cover photos to tell your story and grab attention. Even formal LinkedIn feels that photos are of value.

Your Facebook page has many purposes. It’s used to share information, to showcase expertise, to attract more business, to attract staff, and so on. And sometimes it can seem a challenge to get the balance right.

But remember that no matter the size of your company, its success depends upon your people. Even if you’re the biggest company in the world, people will be drawn to the people in the firm, their reputation, their attitude and their behavior.

By giving your fans insight, you’ll become known and trusted. This will help you attract the recruits you need while building your business at the same time.

So here are 3 ideas to get you using more images on Facebook.

1. Let your Facebook cover photo tell an instant story.



Even without the detail in the name, this image immediately tells you the kind of people that Cloud Nine recruit for, while also showing you their playful side.



How evocative is this shot! Not only can you immediately see what you’ll be doing on your Farm Adventure…well, I just want to work there ‘cause it looks like fun!



People in conversation with an iconic view, cleverly reflects what Chinwag is all about. I want to know what they’re chinwagging about, do you?

2. Use images to show off your staff!

Has your team done anything amazing?

I’m rather proud of reaching the summit of Mt Kilimanjaro so I used the ColorSplash app to standout in this image.



How about this achievement from Jay at Small Batch Coffee Company? It’s great for your CSR too.



What about using Tweegram to start a guessing game? 



Tip: Take advantage of your Facebook page’s star and pinning features, to place emphasis on specific posts.

3. Attract followers with Instagram and hashtags

You could create a competition using Instagram and your chosen hashtag. Imagine an #officeview or #throwbackthursday showdown, where you share the best pictures on your Facebook page and ask your fans to choose the winner with their likes.




Tip: Add your offices to Foursquare. When users check-in, or use Foursquare’s location feature within other apps, like Instagram, Instaweather and Instaplace, the photos will show next to your company giving clients and potential recruits free insight!

For example, here I checked in via Instagram and the photo appeared on Foursquare.





Have I inspired you to get creative with your images?

I’d love to see some on Work4’s Facebook page. I’ll definitely ‘like’ them!

Pictures are only part of the story, I’ll be back soon with some ideas for using video simply & effectively.


This post was written by Katrina Collier


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