The Update that Will Change How You Recruit on Twitter Forever
How can you avoid going over your 140 character limit while spreading your employer brand and promoting your jobs on Twitter?
If a picture is worth 1000 words, then you’re in luck: Twitter has revamped its stream to automatically show photos instead of forcing users to click–adding the proverbial 1000 words without wasting any of your precious characters.
If you recruit on Twitter, then you already have a great opportunity to broadcast your jobs to users and build a following of brand enthusiasts and potential candidates; however, it’s been shown in study after study that it’s visual content that really gets social media users engaged.
If you’ve been utilizing visuals to show off your company culture or advertise your jobs, then you’re already ahead of the curve. But until this past October, Twitter users had to actively click on any shared links or “View Photo” buttons to actually engage with or view your media.
Not so anymore!
Pictures and graphics are the gold standard when it comes to creating compelling content that will catch your future candidates’ eyes. Especially on a platform that involves the rapid flow of information like Twitter, you only have a few seconds to make a first impression with your talent. Why not give them an eye-full (and a reason to click on your “Apply Now” call to action) with a visual job description, a photo showing off your company culture, or a branded recruitment message (such as a visual invite to an in-person recruiting event) as soon as they refresh their streams?
While Facebook (and its little sister Instagram) has already been giving increased importance to visual content on its platform, Twitter is finally catching up and offering another way for companies and brands to augment their business practices with social media.
This has already been hailed as a big win for advertisers looking to out compelling content in front of potential buyers, but the implications for recruiters who are leveraging visual job descriptions are enormous. Between creating an instant, free “impression”* of your employer brand and literally showing potential passive candidates why they should be working for you, you can automatically tweet your way to a more effective social recruiting strategy.
Have you begun implementing visual job descriptions or other visual content into your recruiting strategy? Tell us what’s worked for you in the comments below!
*Anytime an ad is displayed or seen, whether or not it leads to a click or further action. Impressions are great for employer branding, even if they do not necessarily have a measurable conversion rate.
This post was written by Kristen Smith