The Facebook Ads Update That Will Change Your Social Recruiting

March 12, 2014 3:31 pm Published by Matthew Brown

If you had any doubt about sourcing or recruiting with Facebook, let it be erased: 

Facebook Ads now allow companies to target job titles—in addition to “expanded information” about work history and education. 

Using the Core Audiences feature, recruiters can now more specifically target members of the industry, users who work for competitors, and who have attended specific educational institution. Core Audiences also refine the targeting for location, interests

and behaviors, so you have even more control over whom your message will reach.


Customizing a Facebook Ad

What this means for you: 

  • Facebook Ads are now even more valuable tools for sharing your employer brand, recruiting events, and jobs with passive candidates
  • Hard-to-find candidates are no longer hard to find—whether they explicitly post their job title, skills, work history, education, or location, you’ll be able to serve them your ads with minimal research on your part
  • Combined with the sourcing capabilities of Facebook Graph Search, you now have an arsenal of tools for homing in on the greatest number of ideal potential candidates and likely applicants 

If you haven’t already begun using Facebook Ads for social recruiting, now is the best time to get started. And if you’re already a social advertising pro, then you’re about to see a boost in performance. 



You can learn more about recruiting with Facebook Ads in our latest whitepaper.

This post was written by Matthew Brown

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