The Do’s & Dont’s of Social Media Strategy

March 7, 2014 4:24 pm Published by Joy Galia Meyouhas

Let’s be honest: social media has had a major impact on the Internet, our personal lives, and the world of business. Anything and everything posted on social media can and will have a major impact on how customers, future employees, and business partners view your company or brand. Gain more insight about how to broadcast the appropriate messages and how to steer clear of the social pitfalls and faux pas with the following tips from around the web! 

Social Media Strategy: The Do's and Dont's

  • The hashtag [#] is one of the easiest ways to join, find, and build talent communities. The hashtag started out as a tool for searching the Twitter-sphere, but it can now be found on social networks such as Instagram and Facebook. Hashtagology 101 will help broaden your hashtag horizons.
  • The Internet is a very public domain where content can easily go viral…which is a blessing and a curse. Kelly Blazek’s recent email debacle taught us a very valuable lesson on social etiquette. Please, take the time to think about the repercussions of your actions on your business and your personal reputation before hitting that send button. 
  • Remember that a comprehensive social strategy means understanding how social networks work together or augment one another for your benefit. Learn how to build bridges between platforms to mend gaps in your strategy and align your social messages! 
  • Social media is no longer solely for personal use but rather a hub that assists in various business functions. Here’s how to make social media work for your workplace.

How has your company begun to tackle social media strategy? I’d love to hear your thoughts and comments in the section below.


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This post was written by Joy Galia Meyouhas

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