W4 Pipeline:
Find employees with social media recruiting

High volumes of candidates for low to mid tier positions

Attract Exclusive Candidates and Recruit with Social Media

For your low to mid tier positions, W4 Pipeline identifies the right audiences on Facebook (not only job seekers, but also passive candidates), advertises the job position on candidates’ news feeds, and allows them to easily apply. When combined with Work4’s patented recruiting technology, Facebook’s targeted advertising platform becomes the must-have tool in every company’s recruitment tool-box.

new hires


staff recruitment

Post Creation

Candidate Experience

User Experience

Candidate pool

A/B Testing

Job advertisement


data analytics

Tracking and
Data Analytics

How to recruit employees with social media

They outpace the competition by recruiting with W4 Pipeline

social media employment
find employees
recruiting employees
looking for employees
recruitment strategies
Facebook job postings
talent acquisition

Transportation Companies

hiring ads

Fast Food and Casual Dining

Discover client successes
hiring solutions


Metro Staffing’s challenge is always to find candidates both untapped and highly qualified for their partners. They felt their use of Facebook was not cost-effective yet. They needed help.


  • 50+ different jobs advertised straight from the Facebook company page for technicians and machine operators

  • Mobile compatibility

  • Unique targeting of qualified applicants


Cost per Applicant




Applications received

social media and employment

Receive thousands of applications each month with W4 Pipeline

A solution for each of your recruiting needs

Facebook Jobs Integration

Connect your ATS to the biggest talent pool on Earth

W4 Pipeline

High volumes of candidates for low to mid tier positions

W4 Ambassadors

Boost your referral program with unique sharing tools

W4 App

Build your career tab on your Facebook page

W4 Ads

Increase visibility for your employer branding

W4 Mobility

Enhance internal mobility via Workplace