Set up the best talent acquisition strategy to hire the right people
Relationships matter. Employee referrals have been identified as an effective talent acquisition system. Because employment brand is based strongly on the perceptions of current employees, it is recommended that professionals build a strategy based off this fact. The use of a proactive employment branding strategy can lead to the attraction of the best talent, and subsequently an increase in quality hires.
Grab the interest of Passive Candidates
The primary reason for using social media in talent acquisition is the ability to recruit passive candidates. Passive candidates are currently employed individuals who are not actively looking for a new position, but may be interested if the right opportunity were to present itself. By using social media, companies can benefit from hiring passive candidates who likely possess the desired training, experience, and expertise for a particular position.
If you want to learn more about recruiting solutions on social media, you might be interested in reading the following white papers: Science of Social Job Sharing or Sourcing Best Candidates with Graph Search.