Tag Archive: The World of Facebook

The Biggest Myth in Social Media: Content is King

September 21, 2012 6:27 pm Published by Bill Boorman

Kevin Costner got it wrong; if you build it, they will not just come. Because you have a Facebook page, a blog and a bit of content counts for very little. Having your job ads accessible by tab is not going to bring you candidates if nobody visits your page....

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5 Things to Post on Facebook If You Don’t Want a Job

July 23, 2012 7:16 pm Published by Steven Rothberg

This is the first post in our Social Recruiting Guest blogger series, during which we’ll be bringing you different perspectives from many different players in the social recruiting world. Look out for posts over the next several weeks to stay in the loop! There must be tens or even hundreds...

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The Break-Up: Lessons from GM and Facebook

July 16, 2012 7:28 pm Published by Geraldine Slevin

It’s been a bit of an emotional rollercoaster for Facebook and GM over the past couple of months. In late May, the auto manufacturing giant cut the $10 million it spends per year on Facebook advertising, citing a lack of successful results/ROI from its Facebook campaign. Some speculated that GM...

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Natural Monopoly in Silicon Valley

June 14, 2012 7:44 pm Published by Mike Cotter

Like Microsoft before it, Google now sits in the hot-seat as the target of anti-trust investigations. While no legal suit has yet been filed, the tech giant stands accused of privileging its own products in search-engine results. Google accepts that it gave its own wares preference, but claims that it...

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The True Value of Facebook

May 21, 2012 7:59 pm Published by Jamie Horton

Facebook made a splash last week, as it finally entered the stock market with its $104 billion IPO. Over the past several months there has been constant chatter about the true monetary value of the social network. Talking heads that think the company is overvalued and commentators calling the massive...

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Minor Facebook Pages Update

April 23, 2012 8:22 pm Published by Jamie Horton

With the new Facebook brand Pages your business doesn’t have to devote resources to building a website from the ground up. However, it is important to maintain the look and content of your page. You may not have a miscoded website with mismatched text or incorrect layering, but your Facebook...

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There’s a Network for That… But Does There Need to Be?

April 13, 2012 8:29 pm Published by Jamie Horton

The trend of specialization that is at the heart of Apple’s infectious “there’s an app for that” campaign has come to the social media world in the form of specialized networks like LinkedIn (the professional network), Pinterest (the photo network), and Twitter (the information network). But is this really necessary?...

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Keep Calm and Carry On

March 27, 2012 9:00 pm Published by Bill Boorman

The internet has been awash with indignation over the last 2 weeks. There’s panic afoot. I’ve been sent petitions to sign and been called by 3 separate journalists for a comment. The cause of the storm is a correctional facility (prison if you are in England), who asks candidates at...

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