Tag Archive: HR Expert Series

12 Facebook Lessons (Part One)

February 1, 2013 10:05 pm Published by Bill Boorman

I’ve had plenty of requests recently for posts on how to get started with Facebook recruiting. For the next 4 weeks I’m going to be posting tips on how to get started, and the things you need to be thinking about when it comes to recruiting via the worlds most...

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Facebook Graph Search: It’s like asking friends out loud.

January 16, 2013 10:08 am Published by Bill Boorman

By now you will have read many times that Facebook has announced the launch of social search on the open graph. I have been able to grab a sneak peak of a beta version to get a few ideas of what this might really mean to users like us. I’ve...

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Unsocial Media and What it Means

January 2, 2013 7:18 pm Published by Bill Boorman

There’s a trend that is becoming apparent with the social media channels that has implications for social recruiting channels. Because the channels play such a big part in our lives, its easy to think that they have been around forever, but this is of course not the case. The first...

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Social and Mobile

November 21, 2012 7:21 pm Published by Bill Boorman

A couple of weeks ago I posted how social has become mobile, based purely on the data of the % of updates that get posted to all of the social channels via a mobile device. This has a big impact on recruiting because, if the visitors are clicking on a...

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Social Recruiting Is Mobile Recruiting

October 29, 2012 7:25 pm Published by Bill Boorman

I’m just back from an excellent #HRTechEurope in Amsterdam, where much of the talk was around mobile and social. Mobile and social because it is close to impossible to separate the two these days. Techcrunch is reporting some new Facebook user stats today that may interest you: Monthly active users...

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Facebook Recruiting for SMBs: Size Doesn’t Matter

October 2, 2012 7:27 pm Published by Bill Boorman

Whenever I get in to a discussion about recruiting on Facebook, I often get the response that the only people who get any success already have great brands, and that they could hire pretty much anywhere they wanted. The feeling is that only super brands like Hard Rock or Oracle...

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The Biggest Myth in Social Media: Content is King

September 21, 2012 6:27 pm Published by Bill Boorman

Kevin Costner got it wrong; if you build it, they will not just come. Because you have a Facebook page, a blog and a bit of content counts for very little. Having your job ads accessible by tab is not going to bring you candidates if nobody visits your page....

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Yes, Social Media Builds a Brand. But It’s Nothing Without Substance.

August 27, 2012 8:10 pm Published by Sparsh Ahuja

It’s easy to think of social media as a trivial diversion, ideal for 20-something’s with an addiction to technology and too much time on their hands. However, recruiters are embracing new technology in the social media arena to gain the best candidates for open positions. No matter the objection, companies...

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#truSanFran 2012 Takeaways

August 21, 2012 7:37 pm Published by Dan Hess

It feels like it was only a month ago when Bill Boorman’s #trucarnival came to The City. Unlike the 2011 event, Twitter was for the most part quiet – chirp chirp, instead of tweet tweet!

Socialize for the Job You Want

August 14, 2012 6:00 pm Published by Joshua Jones

Most of us have heard the old adage “dress for the job you want,” but only a select few realize that we should also socialize for the job we want. In the office, it is good practice to understand how professionals in senior roles achieved their success. Likewise, in social...

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