Tag Archive: Employer Branding

Putting the Pieces Together: Facebook Recruitment and Employer Branding

January 15, 2013 6:51 pm Published by Stéphane Le Viet

There’s a lot of information floating around the internet about social recruiting and why it is so critical to your recruiting strategy as a whole. At Work4 Labs, we often field questions about the “why’s” and “how’s” of not only building a social career site, but also turning it into...

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A New Year’s Countdown

January 10, 2013 6:55 pm Published by Stéphane Le Viet

It’s hard to believe that we’re already two weeks into 2013. The past year has simply flown by, and, looking back over the past twelve months, I’m struck by the amount of change and innovation we’ve seen at Work4 Labs in such a short time. When I founded the company...

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Yes, Social Media Builds a Brand. But It’s Nothing Without Substance.

August 27, 2012 8:10 pm Published by Sparsh Ahuja

It’s easy to think of social media as a trivial diversion, ideal for 20-something’s with an addiction to technology and too much time on their hands. However, recruiters are embracing new technology in the social media arena to gain the best candidates for open positions. No matter the objection, companies...

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Be A Social Recruitment Bee: Pollinate the Web

August 6, 2012 6:47 pm Published by Lisa Jones

Don’t you just love bees? They are cute, cuddly (ish), and produce honey for our food and beverages. Their job is a simple one: to eat, drink, travel, pollinate, make honey – I’d love a job like that! Spurious link alert: it hit me the other day that we can...

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Introducing Work for Us mobile!

July 17, 2012 7:20 pm Published by Matthew Brown

An excellent mobile experience is key to Facebook’s continued success: each month, 350+ million people access Facebook from a mobile device, while 33% of Facebook’s traffic comes from mobile. As the #1 recruiting solution on Facebook, we’ve seen big increases in mobile traffic to our clients’ Facebook career pages over...

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The Break-Up: Lessons from GM and Facebook

July 16, 2012 7:28 pm Published by Geraldine Slevin

It’s been a bit of an emotional rollercoaster for Facebook and GM over the past couple of months. In late May, the auto manufacturing giant cut the $10 million it spends per year on Facebook advertising, citing a lack of successful results/ROI from its Facebook campaign. Some speculated that GM...

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Culture Branding And Student Hiring

June 12, 2012 7:50 pm Published by Bill Borman

I’ve been following the social hub on the Barclays Future Leaders site quite closely over the last six months while the banking giant has been running their annual intake for the Barclays Future Leaders Development Program. The social hub took features like the Facebook fan page, Twitter feed and YouTube...

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“Don’t Poke That Troll!”: Managing Facebook Brand Pages

April 16, 2012 8:26 pm Published by Bill Boorman

One of the big questions companies always ask when setting up Facebook fan pages is how to manage negative comments. It’s such a big fear that companies often opt for disabling public posts, only allowing comments or likes. The result is a fan page that ends up being a notice...

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