Tag Archive: Bill Boorman

Sumser talks Facebook Recruiting

July 20, 2012 7:18 pm Published by Bill Boorman

I’ve been friends with John Sumser of HRx Analysts since we first met three years ago in Toronto. We speak quite often. We sometimes agree; we usually argue the finer points of everything. It’s one of those relationships where you feel comfortable disagreeing in order to arrive at a deeper...

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Culture Branding And Student Hiring

June 12, 2012 7:50 pm Published by Bill Borman

I’ve been following the social hub on the Barclays Future Leaders site quite closely over the last six months while the banking giant has been running their annual intake for the Barclays Future Leaders Development Program. The social hub took features like the Facebook fan page, Twitter feed and YouTube...

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Hiring Employees and Their Networks

May 14, 2012 8:08 pm Published by Bill Boorman

I was on a conference call with student Guillaume Caracalla, who is completing a thesis on social recruiting. As part of the interview, we were discussing some of the hidden benefits of using social channels in the recruitment process. One of the points I was keen to discuss was the...

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Why Facebook is the Recruiter’s Choice

May 11, 2012 8:11 pm Published by Bill Boorman

A few weeks ago I blogged about how I was seeing more and more companies looking to move their career pages from traditional websites to fan pages on Facebook. As you’d expect, there are still a few people who are showing resistance to this. Andy Headworth went as far as...

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“Don’t Poke That Troll!”: Managing Facebook Brand Pages

April 16, 2012 8:26 pm Published by Bill Boorman

One of the big questions companies always ask when setting up Facebook fan pages is how to manage negative comments. It’s such a big fear that companies often opt for disabling public posts, only allowing comments or likes. The result is a fan page that ends up being a notice...

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End of the Day for Career Sites?

April 6, 2012 8:56 pm Published by Bill Boorman

It’s come up on my radar over the last few months that a number of corporate companies and at least one branding expert (@AndsomePeople) are letting their career site and website slowly slip away, replacing it with Timeline-ified Pages on Facebook. I’ve also had a conversation with a major employer...

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Keep Calm and Carry On

March 27, 2012 9:00 pm Published by Bill Boorman

The internet has been awash with indignation over the last 2 weeks. There’s panic afoot. I’ve been sent petitions to sign and been called by 3 separate journalists for a comment. The cause of the storm is a correctional facility (prison if you are in England), who asks candidates at...

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Timeline: A Conversation with Bill Boorman and Craig Fisher

March 9, 2012 10:13 pm Published by Bill Boorman

For this week’s guest blog, Bill met with Craig Fisher ( target=”_blank”>@fishdogs) to discuss strategies for using Facebook’s Timeline for Pages. As they both gear up for Talent Net Live at SXSW, these two found time to record a vlog on how to best leverage the new profile layout across...

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Don’t Turn Your Facebook Page Into a Bulletin Board

February 27, 2012 9:22 pm Published by Bill Boorman

I’m getting around to thinking that a Facebook page is as important as a career site for recruiting. When I look at a fan-page, the most important number I look at is “Talking about this.” That metric is far more important to me than how many fans the page has....

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Facebook: The Life Channel

February 7, 2012 9:24 pm Published by Bill Boorman

Whenever I speak at or run Facebook recruiting workshops, the conversation always starts with the same debate: whether Facebook is a professional or personal domain, and if people really want to talk “shop” in a personal space. The conversation usually gets quite heated, until I ask a simple question of...

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