Tag Archive: Bill Boorman

12 Facebook Lessons (Part Four): Engagement

April 8, 2013 4:00 pm Published by Bill Boorman

In the final part of the series I’m going to be looking at how your engagement from your Facebook page represents your brand. When I first planned this series, it was a bit more complicated, but the good folks in the Facebook labs have added a new feature that makes...

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12 Facebook Lessons: Part 3: Advertising

March 26, 2013 5:51 pm Published by Bill Boorman

In Part 3 of the Facebook lessons series I’m going to be sharing three thoughts on how you get the most out of advertising on the world’s most populated social channel. We know that every type of person can be found on Facebook, from pretty much anywhere in the world;...

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12 Facebook Lessons (Part Two): Myths Busted

February 25, 2013 8:50 am Published by Bill Boorman

Check out 12 Facebook Lessons (Part 1) for more on getting started with Facebook recruiting.  In this, the second post in the series, I’m going to be taking a closer look at content and the mix between personal and business on the page. This is a tough one to call...

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12 Facebook Lessons (Part One)

February 1, 2013 10:05 pm Published by Bill Boorman

I’ve had plenty of requests recently for posts on how to get started with Facebook recruiting. For the next 4 weeks I’m going to be posting tips on how to get started, and the things you need to be thinking about when it comes to recruiting via the worlds most...

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Facebook Graph Search: It’s like asking friends out loud.

January 16, 2013 10:08 am Published by Bill Boorman

By now you will have read many times that Facebook has announced the launch of social search on the open graph. I have been able to grab a sneak peak of a beta version to get a few ideas of what this might really mean to users like us. I’ve...

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Unsocial Media and What it Means

January 2, 2013 7:18 pm Published by Bill Boorman

There’s a trend that is becoming apparent with the social media channels that has implications for social recruiting channels. Because the channels play such a big part in our lives, its easy to think that they have been around forever, but this is of course not the case. The first...

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Social and Mobile

November 21, 2012 7:21 pm Published by Bill Boorman

A couple of weeks ago I posted how social has become mobile, based purely on the data of the % of updates that get posted to all of the social channels via a mobile device. This has a big impact on recruiting because, if the visitors are clicking on a...

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Social Recruiting Is Mobile Recruiting

October 29, 2012 7:25 pm Published by Bill Boorman

I’m just back from an excellent #HRTechEurope in Amsterdam, where much of the talk was around mobile and social. Mobile and social because it is close to impossible to separate the two these days. Techcrunch is reporting some new Facebook user stats today that may interest you: Monthly active users...

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Facebook Recruiting for SMBs: Size Doesn’t Matter

October 2, 2012 7:27 pm Published by Bill Boorman

Whenever I get in to a discussion about recruiting on Facebook, I often get the response that the only people who get any success already have great brands, and that they could hire pretty much anywhere they wanted. The feeling is that only super brands like Hard Rock or Oracle...

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The Biggest Myth in Social Media: Content is King

September 21, 2012 6:27 pm Published by Bill Boorman

Kevin Costner got it wrong; if you build it, they will not just come. Because you have a Facebook page, a blog and a bit of content counts for very little. Having your job ads accessible by tab is not going to bring you candidates if nobody visits your page....

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