Tag Archive: Bill Boorman

The Most Important Facebook Insights for Career Pages (Part Two)

July 29, 2013 3:34 pm Published by Bill Boorman

In the first part of this blog series we looked at what I consider to be the most important insights for a Facebook Career Page, namely engagement and “People Talking About This,” inspired by a post on the Agorapulse blog, which covers facebook Insights for general Brand Pages. All page...

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Russia and Facebook #truMoscow

June 3, 2013 4:14 pm Published by Matteo Batazzi

I’m just back from Russia after hosting #truMoscow. It is interesting to spend time in a country talking to recruiters where Facebook is not the dominant channel. According to ComScore, the top 3 social media channels in Russia are: “ #1: VK.com Russia’s fourth-most-used website has around 120 million accounts, is...

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@BillBoorman Reports on Retargeting with Facebook Ads from #truDublin

May 28, 2013 5:31 pm Published by Bill Boorman

This week’s blog post is a video from #truDublin on May 27th. Having recently spoken with Work4’s founder and CEO, Stéphane Le Viet, about the value of retargeting potential candidates with Facebook ads, I made this video to give you tips for using this social recruitment best-kept-secret. You can also view more...

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Make Some Noise About Facebook Recruiting. Join the #W4LCarnival!

May 6, 2013 3:53 pm Published by Bill Boorman

On May 15 (next Wednesday), we’re hosting a Blog Carnival: we want to open up the discussion about Facebook recruiting by featuring a wide selection of posts from bloggers around the world on any Facebook recruiting topic. The posts can be new or old. You could be the author, or...

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Why I Don’t Want to be Your Facebook Friend

April 29, 2013 3:49 pm Published by Bill Boorman

This week I was in Amsterdam for #truAmsterdam, running a track on Facebook and Facebook recruiting. As always happens when we have this discussion, we got involved in the personal space discussion. When we talk about connecting with brands on Facebook, there is always some resistance, given the nature of...

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Return on Irrelevance

April 22, 2013 3:43 pm Published by Bill Boorman

When you read a lot of content about talent communities and social recruiting, you often hear people talking about R.O.I. or “return on investment.” People trying to figure out just what they are getting back for their dollars spent and time invested. Social recruiting often seems like a lot of...

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Facebook in Beta

April 15, 2013 3:45 pm Published by Bill Boorman

Every time you log into your Facebook Timeline or account, something looks or feels a bit different. There will be a new instruction, a question, or a slightly different way of doing things. The good folks in the Facebook labs in Palo Alto are constantly turning new ideas into tests,...

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12 Facebook Lessons (Part Four): Engagement

April 8, 2013 4:00 pm Published by Bill Boorman

In the final part of the series I’m going to be looking at how your engagement from your Facebook page represents your brand. When I first planned this series, it was a bit more complicated, but the good folks in the Facebook labs have added a new feature that makes...

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