Target the Right Candidates
How can you recruit on Facebook using its unique targeting capabilities?
Just work on qualified applications!
With candidate-targeting technologies, an e-recruitment innovation, you can recruit candidates by advertising your jobs to people that fit your desired criteria such as past and present work experience, education, diploma, or interests. This criteria enables you to form a very qualified target audience for your recruitment campaigns and to save time in processing applications.
Reach passive candidates
Our clients typically experience a 60% increase in their net new candidate rate when they launch recruitment campaigns with our Social Job Posting solution. With a targeted recruitment strategy, you can extend your scope beyond the limited number of candidates who screen traditional job boards. Reach everyone that fits your criteria, even passive candidates who are not actively looking for a job but might still be interested in your positions, and entice them to apply!
How to target a Facebook profile?
Professional social media often comes to mind when first thinking about social media recruitment, because people believe professional social media has more data on a person’s career history and background. This is why Facebook is often overlooked; however, Facebook not only relies on declarative data (localization, age, education, diploma, work experience) but also on behavioural data (shared, read, watched, or liked content, geolocation, website visited, friends network…) and therefore has much more data than any other platform for targeting future employees!
“I loved my experience and results with Work4. Their team built advertising campaigns, compelled targeted applicants to apply, and from a very small initial budget I generated a hire within the week. The ads also had additional likes, shares, and thousands of impressions generating both recruitment and consumer brand awareness for my storefront. The tracking and analytics provided everything I needed to see the value over Indeed and other traditional means I have used in the past. As a small business franchisee, I don’t have budget to waste, so it is an easy decision to continue using Work4 to reach applicants and fill open positions moving forward. I highly recommend Work4 to any business looking for a smarter approach to hiring.”
– Learn more about I Love Kick Boxing’s Success Story here!
“Work4, with its Social Recruiting and Social Job Posting Solutions, has been an integral partner in helping Melton Truck Lines increase our reach to and likes from our ideal candidate profiles.”
– Learn more about Melton Truck Lines’s Success Story here!