The age of “post-and-pray” is over: enjoy real-time optimization of your ad’s performance
A cost per click model!
Your recruitment budget may not be flexible, and you may be tired of the “post-and-pray” effect you experience with traditional job boards. With Work4, performance is guaranteed for your ads: you only pay when candidates take action on your ad.
Work4’s Social Job Posting technology, not only encourages candidates to click on your job ads, but it also improves your qualified applicant rate thanks to A-B testing used for your Facebook recruitment campaign. Your ad’s performance will constantly improve and optimize during the duration of the campaign.
Facebook’s audience is five times more responsive to advertising than on any other platform. You’ll stack the deck in your favour to meet qualified applicants when combining this dynamic audience, our automated sharing technology and the real-time optimization of your recruitment campaigns.
Tracking your applications
Tracking is the biggest recruiting trend and need. HR departments now must justify their operating costs, and measuring the ROI of their recruiting actions has become essential. Social Job Posting enables you to measure the number of applications that you receive, and enables you to track your key performance indicators such as ad reach, number of applications, cost per applicants, and device used for applying.
“We are seeing results already through increased traffic to our job postings. The thing I like the most is that we can see how many people have actually clicked on and engaged with our ads, as opposed to many other media sources where the impressions generally remain unknown. For the cost per month of Work4 compared to other partners, it truly is a great option for companies looking to increase exposure and be able to see the results. We expect to see continued successful results since Work4 and Facebook together continuously optimize in their targeting as data is collected from every user that engages and clicks.”