Encourage Referrals with Social Job Sharing
Referrals in the social media age
Your employees’ networks are your best source of qualified applicants
Digital recruitment has changed the way employees approach referral programs. Since cost-reduction strategies have become the norm, referrals are the preferred means of recruitment. Social media allows you share your job openings to a captive audience at a lower cost to qualified candidates than traditional job boards. This makes social media the most relevant way for your employees to share opportunities. Sharing open positions to your 300+ friends on Facebook, Twitter and LinkedIn has never been so easy!
To help recruiters easily encourage referrals, we have developed Social Job Sharing: an automated sharing tool for your job requisitions which completely integrates into our Facebook Career Application. Social Job Sharing enables your employees to schedule the sharing of chosen job positions to their personal network via your Career Application. Employees have full control over the channel of distribution (Facebook, LinkedIn and Twitter), frequency, and location and type of the positions they want to share on their network of connections.
How to track top referrers and applicants?
In the meantime, recruiters can analyze the performance of this social referral program: within the reporting tab of the Application, you can see who, among your employees or fans, has registered to share your job openings and the number of jobs they have shared. You will also receive a full list of all the applicants who clicked on a referrer’s post alongside with the referrer’s information, in order to be able to reward them when necessary. It is a win, win, win situation: the candidate is exposed to a new opportunity, you receive qualified applications, and the referrer gets rewarded!
“Work4’s recruitment solutions enable us to attract qualified candidates on Siemen’s Career Page and to reach specific candidates thanks to targeted recruitment ads. We encourage referral a lot in the company, and Social Job Sharing helps us reach our goals by turning our employees into committed recruitment ambassadors. They share our job ads with their network and enhance our employer brand”
– Learn more about Siemens’ Success Story here!