The Social Equation: Recruiting, Hiring, and Retaining the Right Talent

September 13, 2013 3:49 pm Published by Kaila Prins

Do the math: is your workplace the right fit for your employees–and do the people you hire bring the right attitude and skills to the conference room table? If neither side of the equation adds up, then maybe it’s time to shift some variables with your HR strategy. 


Here are some great articles from around the social sphere that will help you use social media to recruit, hire, and retain the right talent: 

  • SOURCING: Are you making the personal professional? Hiring the right talent could be as simple as looking within your own network. Just this week, Facebook revealed a new “Professional Skills” section, where users can enter their job skills just as they might on a resume or on LinkedIn. Now you can find people with the skills you’re looking for even more easily than ever. The best part about this new section? It’s indexed by Graph Search, so you can target your sourcing efforts while tapping your entire network (and those outside of your network whose public profiles fit the bill).
  • RECRUITING: For recruiters, it’s imperative to know exactly what you’re recruiting for–and this article from ERE makes the suggestion that you use the internet to get to better understand how the skills the job description calls for will be applied. I think you can extend past Wikipedia and YouTube to crowd source answers from your social talent pool by creating engaging posts and asking fans of your Facebook Page, for example, to tell you what they like about a particular job description, or how they would use their skills to make your company better.
  • ACQUISITION: Are you treating your talent like your customers? Maybe it’s time to start. In this two part series on Talent Acquisition through Customer Relationship Management tools, you’ll get a glimpse of how and why you should keep your talent pipeline warm with CRM tools. (Part 1 and Part 2)
  • HIRING: Do your employees have the “entrepreneur” mindset? According to Funders and Founders, this is an attitude and a skill set you might need to hire for in the coming years. What do you think? Are your hires equipped for this workforce shift?
  • RETENTION: It may seem like a no-brainer, but hiring for attitude is essential to running your business effectively. You can find people who not only have the skills on their resume but the attitude to back them up by interacting with your talent pool on Facebook, Twitter, and other social media. Sourcing talent can be as simple as gauging the responses and reactions of fans and followers to posts in your talent community. 

 How are you using social media to recruit? What strategies have led to your biggest talent wins? Share your thoughts in the comments below!



This post was written by Kaila Prins

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