Regional Health Reduced its Cost per Hire over 50% While Increasing Employer Brand and Social Media Engagement
Regional Health is an integrated health care system, considered to be one of the largest private employers in South Dakota. Since it operates five hospitals, 24 clinics, and employs nearly 5,000 physicians and caregivers, it’s natural for Regional Health to search for innovative ways to reach and hire healthcare professionals.
Regional Health came to Work4 with several goals and initiatives:
- To increase overall apply traffic to their open requisitions
- To reduce their cost per hire to less than $2,000/hire
- To hire niche skill candidates for their harder to fill roles
- To improve tracking source of apply and source of hire through the entire apply funnel.
Regional Health’s Social Recruiting Strategy
Social Job Posting
Regional Health launched Work4’s Social Job Posting campaigns to advertise a variety of requisitions ( i.e. nurses, patient care technicians, hospital coordinators) in various locations for a 4 month duration.
«We are seeing results already through increased traffic to our job postings. The thing I like the most is that we can see how many people have actually clicked on and engaged with our ads, as opposed to many other media sources where the impressions generally remain unknown. For the cost per month of Work4 compared to other partners, it truly is a great option for companies looking to increase exposure and be able to see the results. We expect to see continued successful results since Work4 and Facebook together continuously optimize in their targeting as data is collected from every user that engages and clicks.»
Recruiter at Regional Health
Cost per Hire Reduction