Recruiters = Marketers (Part One)

August 2, 2013 3:35 pm Published by Megan Lunetta

Recruiting professionals know the importance of conveying their company’s brand message in order to attract the best–and the right–talent. In this sense, recruiters have to become marketers in order to find, connect, and persuade potential candidates to join their team. In this age of social recruiting, recruiters must transform themselves into marketing experts.

Make sure you stay hip to the digital marketing scene by taking a look at these recruiting trends and tips: 

  • Attracting and retaining talent is a big challenge for companies. In order to seek talent out, recruiters have to market to potential candidates–and these candidates aren’t always looking to change jobs! This article talks about the marketing channels recruiters use to gain the attention of job seekers.
  • Social recruiting helps organizations with marketing by increasing brand awareness, attracting new fans, generating leads, and driving referrals. This guide shows recruiters how to make the business case to the marketing team for recruiting on the company Facebook page.
  • This video about Black Belt Recruiting” makes a great point that all recruiters can live by: it’s much easier to attract people TO you, rather than having to go out and chase them. Building talent communities with a strong brand will grab the attention of passive and active job seekers. How do you attract candidates to your brand?
  • Effective and successful employment branding leads to more awareness, more customers, and better recruiting. Check out these tips for enhancing your brand through social recruiting.
  • The HR department may want to use social media to find candidates, but simply having a presence isn’t enough. Humanizing your brand on social media is essential to becoming relatable to candidates. HR Examiner outlines six steps for humanizing your branding.

Do you consider yourself a marketer? How to you convey your company’s message to job seekers? I can’t wait to read your opinions and tips in the comments section!

This post was written by Megan Lunetta