Recruiters: How Strong is your Facebook to Career Site Connection?
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As a recruiter, your company career site is one of your most valuable assets. It’s the trusted place where job seekers can browse open positions, learn more about the company, and submit an application. However, today the traditional career site is no longer enough. Job seekers need options and flexibility.
Facebook is the new frontier of recruiting. More and more people are using the world’s largest social network to find jobs, ranging from entry level to senior management. If you’ve yet to use Facebook to hire fresh talent there’s no better time than now to get started.
Facebook as a bridge to your career site
Unlike the members of a strictly professional network, 76% of Facebook users visit 30 times or more a month. By posting jobs on Facebook, recruiters can gain access to more candidates more quickly. From the user’s perspective, a jobs app creates an additional means to engage the company and its jobs while establishing a trusted connection between Facebook and the company’s career presence.
After establishing a career presence on Facebook, the next benchmark for recruiters is creating consistency between the two applicant sources. Posting some of your jobs is good, but posting all of your jobs is better.
Why? It shows symmetry between Facebook and career sites, which instills confidence in the hiring process in the eyes of the applicant. Even in a scenario where there isn’t any current openings, if your jobs app has all your jobs, not just a portion, an impression is made that YES the company does hire often and it’d be wise to check back in the future. The goal is to foster engagement and familiarity between the candidate and the company no matter when or where they end up applying.
The benefits of the bond
Facebook recruiting is here to stay and career sites have much to gain because of it.
By giving job seekers a choice in the application process, recruiters are rewarded with a wider base of qualified applicants. The funnel of candidates arriving to the career site and those via Facebook only gets stronger when both sources are linked together in a consistent way.
A clear bond between Facebook and the career site minimizes the risk of missing the next great hire, a win-win for recruiters and job seekers.
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This post was written by Stéphane Le Viet