W4 Ads

Increase visibility on your employer branding, and HR events

Start employer branding on Facebook

Deliver All of your Messages to the Right People

W4 Ads allows you to promote your employer brand to the largest pool of candidates, by leveraging WORK4’s expertise audiences. For each ad campaign, W4 Ads maximizes the audience’s relevance, so you get only qualified candidates interacting with your HR events and communications.

Job DNA Extraction

Unique Targeting

Candidate pool

Optimized Post Creation

Post optimization

Continuous A/B Testing

Unique targeting

Tracking and Measurement

Product Assets

They use W4 Ads to promote their employer brand

TF1 logo
Korian is client
Logo Thales
Discover client successes


To recruit women in the Defense and Space industry is a challenge. In 2017, Thales’s recruiters wanted to increase their female candidates from 35% to 40%.


  • Maximize visibility by promoting ads to a large audience.

  • Mobile compatibility to stand out anytime, anywhere.

1.56 million

Impressions on the ads


People reached


Clicks on the ads

WORK4 has already worked on 50,000 ad campaigns. Leverage our proprietary audiences now

Request a demo

A solution for each of your recruiting needs

Facebook Jobs Integration

Connect your ATS to the biggest talent pool on Earth

W4 Pipeline

High volumes of candidates for low to mid tier positions

W4 Ambassadors

Boost your referral program with unique sharing tools

W4 App

Build your career tab on your Facebook page

W4 Ads

Increase visibility for your employer branding

W4 Mobility

Enhance internal mobility via Workplace