Technology Updates Social Recruiters Can’t Ignore

April 11, 2014 3:39 pm Published by Anne Fleshman

These days it can be daunting to keep up with HR technology, let alone learn it well enough to extract the fullest benefits. With new updates and features being released every week, how can recruiters stay up to speed with the technology that has the potential to fundamentally change the way organizations connect with talent? To give you a hand, we’ve gathered the latest tech news socially savvy recruiters should watch.

Girl Looking into the Future at Technology Updates

Facebook announced a new look for Sidebar Ads. The changes will be rolling out in the next couple of months and the updated look will feature enlarged ads more visually consistent with Newsfeed advertisments. Early tests show these larger, more attractive ads have increased engagement by 3X – a huge implication for job ads.

Speaking of Facebook ads, the social network is making it even easier to attract qualified candidates by adding job-title targeting options. Combined with their push for users to add professional skills information to their profiles, this update further solidifies Facebook as a viable recruiting platform.

Twitter’s new design announcement had everyone talking. Making room for more employer branding and advertising opportunities, here’s a few of our favorite articles about the updated layout that (in many ways) resembles Facebook:

The Design Thinking Behind Twitter’s Revamped Profiles

Twitter Launches Photo-Centric Profile Redesign, Rolling Out Over the Next Few Weeks

Twitter’s New Design Looks A Lot Like Facebook, And That’s A Good Thing

Get ready: Google is letting anyone in the US buy Google Glass for just one day on April 15th. Does Google Glass have the potential to change the future of recruiting? Maren Hogan finds out at SourceCon.

What updates are you most excited about? How will they affect the way you recruit? Tell us in the comments!


This post was written by Anne Fleshman

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