How to Harness the Power of Facebook for Recruiting and Sourcing
Let’s get a few things straight….
Facebook is becoming a great place to recruit. No really, it is.
I won’t be asking you to add a stranger as a friend. That would be creepy!
It is silly to ignore 1.19 billion easily accessible people.
Many hold the belief that Facebook is a recruitment-free zone and that users will be offended, but this simply isn’t the case with the right approach.
For as many people who say, “No way,” I could show you an equal number who don’t like being approached about jobs on LinkedIn.
Use the power of a friend
My friend Fiona recently wrote a feisty reply to a comment that was left regarding Facebook recruiting on my blog. The commenter had underestimated Facebook’s power for recruitment and suggested that few Facebook users are highly skilled—a suggestion that is a lot like a red flag to a bull to my circle of friends.
The abridged version:
I am a physiotherapist with a Masters degree and my husband is a surgeon. We both use Facebook. I can honestly say that for most health professionals we would be unlikely to use LinkedIn when job searching. I rarely look at LinkedIn, to be honest. In fact, I contacted two colleagues last week via Facebook to let them know of a job opportunity and to ask them to let any other colleagues know about it. *
Don’t underestimate the power of networking via Facebook- formal, or informal. It is not a platform for assessing the suitability of a candidate for a job, just to get word out there. A good workman/woman uses appropriate tools for appropriate tasks.
With the introduction of Graph Search, it is much easier to search for people on Facebook—and the network has been prompting users to add their details to make it even easier.
To harness the power of a friend, try searches like:
Friends of my friends who live in [your location, country] and work at [company name]
Friends of my friends who live in [location] and are [occupation]
Once you’ve found someone, ask your friend to introduce you or if it’s ok to message them.
Don’t be scared of the direct approach
How many company pages do you like on Facebook? How many relate to your work or industry? Chances are, the lines have blurred.
It is also free or very inexpensive to have a message delivered to a user’s inbox. Be polite and tailor your message, and it will be well received.
Want to look for fans of your competitors?
Try People who live in [location] and like [page name] or People who like pages about [interest or skill] and live in [location].
Already have your own successful Facebook page?
Then it’s time to harness the power of your fans by posting your jobs, building a talent community, and adding a career presence to your page. For this, you can use a social recruiting solution like the one offered by Work4.
TIP: If you think you’ll face resistance from Marketing, go prepared with a plan of how you’ll tackle candidate communication.
Need a little more convincing to use Facebook for recruiting?
This infographic summarizes Pew Internet’s Social Media Update 2013:
Are you convinced? I’d love to hear your thoughts.
*Ed note: emphasis added
This post was written by Katrina Collier