How Blogging Helps Me Recruit
I had absolutely no idea how blogging would change my professional life. As I discussed in my last article for Work4, it was by complete happenstance that I got involved in blogging. At first, I did it because it was fun to have my information shared on the internet. I really never thought of it as something that could enhance my career. But as time went on, it became an outlet—therapy, even. And it was fun to share stories.
Fast forward to 2014, I have had the opportunity to write for some of the most recognizable career websites and have even started building a following on my own website, Bulls Eye Recruiting.
When I got started, I guess I really didn’t think about how quickly things could go viral. I remember like it was yesterday when my blog post “10 reasons Every Recruiter Should Start with an Agency” showed up on every newsfeed on Linkedin. I could hardly believe it. It wasn’t just my friends sharing: It was friends of friends, and their friends. The list went on and on. The blog wasn’t just seen in Austin, where I live; it was seen all over the United States—and the next thing I knew it went global—QUICK! How in the world did this happen?
I never realized how powerful the internet was until I started blogging. All of the sudden, I wasn’t just a federal sales recruiter that worked for Dell. I was now seen as an expert in the talent acquisition field. Recruiters from all over the globe began following me and asking me questions. That was just the beginning. Once the recruiters followed, it wasn’t long before candidates started taking notice also.
As a person who believes strongly in paying it forward, I never turned down (and still don’t turn down) the opportunity to connect with candidates. I personally may not have an opportunity for a candidate, but I may know someone that does. I understand that by helping them, they are likely to return the favor and help me in the future.
The more visible I became on the internet and social media, the easier it has become to connect with candidates. My blogging has led me to become active on all social media platforms, and I am on Facebook, Twitter, LinkedIn, Google+ every day. You don’t have to look very hard to find me on social media, and that’s no accident. If you find me, it’s because I planned it that way!
As a recruiter I love referrals. I love hiring people who have come to me from someone I know. Because of blogging and social media, and, because I realize I know someone who knows someone who can connect me to the right person, I am able to find candidates with the right skill set in a short amount of time. Blogging—and my social presence—have allowed me to live my philosophy of working “smarter, not harder.”
Recently, I had an opening in Washington DC for a sales engineer, and because of my blog, a great candidate reached out to me. Someone in his network had shared my blog. I didn’t know the person who had shared it with my candidate, but someone in my network had shared my post, which was then shared by people in that person’s network, who shared it with…well, you get the point.
This individual knew nothing about me or the company I worked for, but he liked what I wrote. He reached out to me to say that he had found my blog very helpful, and I responded back to him. He had no idea that I was looking for someone with his skill set, but I was. Our conversation went well, and I found out that he was currently employed but interested in hearing about another position—in other words, he was a passive candidate. I told him about the role, and I ended up hiring him.
You see, this kind of stuff happens all the time. The more visible you are, the easier your job becomes, and the easier it is to recruit. I am so glad that I accidentally fell into blogging. Couple your blogging with a solid social presence and the sky is the limit: your job as a recruiter will get easier every day. The internet is an amazing thing, and if you use it properly, YOU can go viral along with your blog.
This post was written by Will Thomson