Facebook Recruiting 101
If you’re a recruiter still adapting to the social media landscape, you may be asking, “Why use social media for recruitment?” The simple answer is in this quote, “The essence of great recruiting is to fish where the fish are”. Facebook is the number one social media network and a great place for recruiters to cast their nets. With over one billion active users, this platform gives you the most fish to catch.
To ensure you are able to find the best fish, here are some Facebook recruiting essentials and tips:
- John Sumser’s whitepaper covers Facebook recruiting basics including the six types of users who will see your jobs:
- People in your employees’ network, when your employees like or share content
- People who come to your site or career page while actively looking for a job
- People who receive a referral through the Facebook messaging system
- Passive candidates who come to your page looking for something else but end up seeing the job
- Active and passive candidates who see the job on their Newsfeeds
- Active and passive candidates who are responding to targeted ads
- Influencer Glen Cathey asks, “Do you use Facebook to source and recruit potential candidates?” His recent post offers expertise to recruiters who wonder if they should have separate profiles on Facebook when personally connecting with candidates. How do you currently source for candidates?
- This keynote presentation from Lars Schmidt of NPR at Human Capital Institute’s Talent Management Conference last month highlights ways social media has impacted recruiting. This video from the HCI Conference discusses how everyone is a brand ambassador and everyone is a recruiter. In the video, Lars highlights the benefits of Facebook and using Social Job Sharing Recruiter to share jobs with your network on Facebook.
- Are you skeptical of using Facebook for recruiting? You can see who is taking steps forward to recruit with Facebook in this recent article from Forbes.
- This article from Social Talent breaks down how to use the new Facebook Analytics for recruitment. With the launch of Facebook’s Graph Search and Hashtags, measuring and tracking success is becoming easier–and essential.
- A great way to use Facebook recruiting is to build talent communities. Jobseekers want to learn about your employer brand and to join your community. Ensure you can attract the best talent by making it easy for potential candidates to join your talent communities. This article offers examples of Facebook career pages with the largest talent communities.
- If you want to learn more you can check out this portal on Human Capital Institute’s website that has a section dedicated to social and mobile recruiting.
As the number one social media platform, Facebook is a force to be reckoned with. With the additions of Hashtags, Graph Search, Page Insights, and more to come, Facebook is making information easier to access and search. What are your Facebook recruiting strategies? What tools do you want to see and what are your experiences with social recruiting platforms? I’d love to read your answers in the comments section!
This post was written by Megan Lunetta