Employment Branding in the Age of Timeline
Employment branding will never be the same. With the arrival of Timeline on all profiles and Pages, Facebook is putting creativity front and center and encouraging users to share more than ever. Take advantage of this more engaging platform to give potential employees an idea of just how great it is to work at your organization.
Facebook’s Growing Influence
As company website traffic diminishes and the number of Likes on their brand Pages climb, it is becoming clear that businesses should make their Facebook profiles the hub for interaction with their customers and fans. Sponsoring a healthy back and forth helps to develop your brand by giving outsiders a sense of familiarity with your company’s identity and ethos. This is even more important as you reach out to potential employees.
Your Brand, Visualized
The Timeline update has placed a large emphasis on sharing visual content. The more open interface allows for videos, pictures, and infographs to be displayed at nearly full size with no need for users to click to expand. Utilize this update and improve your employment brand by sharing content like video interviews with employees, pictures of your workspace, or charts of your company’s growth. An excellent example of this is the VMware Careers Page. Telling the story of your brand and how employees actively engage and build on its mission entices candidates and engages current staff.
Apply with Ease
Facebook is making a push to become a portal for all internet activity, and part of this effort is encouraging users to engage with apps more frequently. Timeline moves the apps front and center on your page, so put them to good use! You should have plugins that replicate your company site, most importantly a careers app. Whether you have a dedicated careers Facebook page, or an app on your brand page, make it easy for visitors to apply. After all, the end goal of building your employment branding is to get applications from engaged candidates.
Attracting qualified candidates to fill open positions can be tough, but with Timeline’s new capabilities you have tools at your disposable to directly recruit fans already interested in your brand.
Need specific tips about improving your Facebook employment brand? Join us for our FREE webinar on April 10th at 5:00pm CET,11th at 8:00pm EST,or 12th at 11:00am EST.Click here to check all available times.
This post was written by Jamie Horton