Half of the Young Graduates Who Were Hired by Edenred Came from Work4

In 2017, Edenred decided to use Work4’s solutions to advertise the opening of their first graduate program for young professionals from top European schools. Their objective: to spend time only on qualified candidates. Using Work4, Edenred found a way to attract young graduates effectively with targeted and daily optimized recruitment ads.

Edenred’s Social Recruitment Strategy

Ad Edenred 1 Ad Edenred 2

Work4’s Assets

  • Ultra targeted audience: Edenred’s ads are only visible to the right audience of qualified candidates.
  • Customizable apply forms: Edenred chose to ask candidates for their “current school” and “location” first, in order to filter the best candidates directly on Facebook.