Does Your Employer Brand Need a Boost?

April 25, 2014 3:48 pm Published by Anne Fleshman

Having a strong employer brand is one of the most important components of any recruiting strategy. It tells a story to your candidates about what it’s like to work at your company and shows them how much you value your employees. The viral nature of social networks has created many opportunities for companies to spread their employment brand in new, creative ways.

Desktop and Mobile Employer Brand

If your employer brand needs a boost, read on for some serious inspiration from across the HR-sphere this week:

Is Your Brand Attracting the Right Recruits through Social Media? If you think the right candidates will come by merely having a social presence, think again. While the article is geared towards recruiting for a personal brand, the steps are applicable to any company trying to strengthen their social brand and hire the right talent.

-Facebook can be one of recruiters’ biggest employer branding tools. Why not get started with Shannon Smedstad’s list of 50 Things Recruiters Can Do on Facebook? A few of her not-so-obvious suggestions include: hosting a virtual career fair, creating an open job seeker group and engaging in industry conversations.

-Your key to employer branding success might be sitting right next to you: turn your employees into talent ambassadors and encourage them to share your company culture via social media. If a A Picture is Worth 1,000 Words to Your Employer Brand, you could be driving your next hire without lifting a finger. Give your employees some hints by sharing the 10 Types of Images to Boost Your Social Media Engagement.

-And if you still have questions about developing an employment brand on social media, join Zappos’ Stacy Zapar, the “Most Connected Woman on LinkedIn,” who will share her social media secrets, best practices and actionable tips for building a world class employer brand on May 6th. Click here to register for this exclusive RecruitingBlogs webinar now!

How do you boost your employer brand? Please share your tips and strategies in the comments.



This post was written by Anne Fleshman

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