Be A Social Recruitment Bee: Pollinate the Web

August 6, 2012 6:47 pm Published by Lisa Jones

Don’t you just love bees? They are cute, cuddly (ish), and produce honey for our food and beverages. Their job is a simple one: to eat, drink, travel, pollinate, make honey – I’d love a job like that!

Spurious link alert: it hit me the other day that we can learn a lot from bees in terms of social media and social recruitment. The point of social media is to leave lovely trails of stuff for people to stumble upon, or better yet, actively find while searching.

The point of social media recruitment is to use social media to recruit. Thus, pollinating – the process by which pollen is transferred in the reproduction of plants- the web can really help us to attract and engage with talent.

Effectively pollinating the web can include all manner of things, including the following:

  • Liking others’ posts –simple but effective
  • Commenting on Facebook pages, LinkedIn groups, and blogs
  • Replying to posts, especially calls for comment or input—yes, people do want to hear your thoughts!
  • Marketing your events online through Facebook, LinkedIn, and Twitter
  • Retweeting and sharing others’ posts

None of the above take much thought, so there’s no excuse for not doing these things.

Do the waggle dance

Honey bees do the waggle dance – a figure-eight dance that successful foragers use to share information about the direction and distance to patches of flowers yielding nectar and pollen, to water sources, or to new housing locations with other members of the colony – bee recruitment!

If you want to be a good bee and perfect your waggle dance you need to lead with content and ideas:

  • Write some blogs and try to get them published where the bees you want to recruit are likely to be buzzing around
  • Run regular polls; encourage others get involved in things that you (and they) believe in
  • Host Google+ hangouts or Twitter Tweetups/Chats centered around topics relevant to your mission or message
  • Build some lovely Pinterest boards to demonstrate your offerings, approach, and culture
  • Start discussions in LinkedIn groups and other online forums for discussion

By actively participating in social media and communicating (not simply publishing content) you’ll have a much higher chance of getting noticed, and this will help you develop new contacts, market your business and approach, and ultimately attract new staff/candidates/bees.

And in case you’re off to a pub quiz tonight, here are some bonus bee facts for you:

  • The honeybee’s wings stroke around 11,400 times per minute—that’s what causes their distinctive buzz
  • The honeybee has been around for 30 million years
  • It’s the only insect that produces food eaten by humans
  • A honeybee visits 50 to 100 flowers during one collection trip—that’s a pretty impressive social media footprint.

This post appears as part of our Social Recruiting Guest blogger series, during which we’ll be bringing you different perspectives from many different players in the social recruiting world. Look out for posts over the next several weeks to stay in the loop!

This post was written by Lisa Jones