Airbus leveraged its fans on Facebook to promote its employer brand and recruit young talent.
This worldwide-known aeronautics company has used social media, especially Facebook, for 5 years. With its “Airbus Group Career” page, liked by more than 183K Facebook users, the company naturally decided to start social recruiting while continuing to develop its employer brand.
Using Work4 products, Airbus was able to target the applicants they wanted: young graduates from France, Germany, Spain, and the United-Kingdom. In order to be efficient, Airbus set precise requirements for academic records and previous experience. Targeted Recruiting Ads were established in a genuine way so that profiles meeting this criteria were touched. The results were impressive: 44.4% of job views were generated by users who came from a targeted ad.
Work4 also helped Airbus promote its brand by establishing a customized W4 App, which enabled their thousands of fans to view and apply to jobs directly from social media. By developing a presence on Facebook, and cultivating fans via videos regarding the company’s recruiting process, their internal culture, and the working habits of the team, Airbus was able to attract good culture-fits for their organization. Not only did creating a Facebook Career Page introduce Airbus to more fans, but it also drove mobile traffic to their jobs. In the end, more than 50% of the job views were generated by mobile usage.
The Work4 application is a valuable tool for reaching passive candidates on social media. The team offer great service, providing recommendations on how to best use the application and regular performance reports.
Employment Marketing Operations
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