6 Tips for Social Recruiting Success

May 17, 2013 4:47 pm Published by Megan Lunetta

Want to spice up a candidate’s online job search? Need to add some flavor to your online employer branding efforts? In the mood for a hearty round of hiring? Consider social recruiting your key ingredient in the recipe for recruiting success.

Learn these tips on social recruiting

Here are 6 tips to get you started with social recruiting success:

1. Have a Plan of Attack.

Your strategic plan must align your overall recruiting strategy with your social recruiting strategy. Identifying problems and developing solutions will steer you in the right direction for developing a comprehensive strategy. The Social Recruiting Strategies Conference provides additional tips on how to develop and implement a social recruitment strategy to achieve maximum return on investment.

2. Set Clear Objectives.

With a continuously changing recruiting landscape, it’s important to develop a set of clear objectives and goals. Check out this list of common goals and objectives. What kinds of objectives do you have in your social recruiting strategy?

3. Practice the Three R’s: Relevance, Repetition, and Reach.

Being timely and consistent while targeting the right audience is important for attracting the best candidates. This infographic from Fast Company provides 36 social media rules to keep in mind while launching your social recruiting strategy.

4. Create an Amazing Candidate Experience.

A seamless candidate experience makes all the difference in gaining top talent. When the process becomes time-consuming and complicated, job seekers are more likely to give up on your application process. Reduce drop off rates by designing or using a simple  application experience and you can even receive The Candidate Experience Award! Improving the interaction between candidate and employer is a must in the HR sphere for improving your employer brand. What can you do to make it easier for candidates to apply for your jobs?

5. Build Relationships.

Building rapport with job seekers, especially passive ones, can take your hiring process from “no thanks” to “thank you for the interview.” ERE’s article names 10 Steps to Building Rapport with Job Candidates. Building your employer branding improves relationships internally and externally. Check out Fistful of Talent’s article on company culture and Employer Branding Viking Style. ERE also says, “Happy employees equal a good employer brand” and offers advice on how to get started with developing your own.

6. Track and Measure Your Strategy for Success.

One last tip to consider is tracking your failures and successes. Influencer Glen Cathey discusses the difference between analytics and big data when it comes to recruiting. Asking the right questions can give you the best data and insights to track, such as: Where do our best employees come from? Or where are our talent gaps, and how will we fill them?

Do you have a favorite recipe for social recruiting success? What issues have you encountered and how did you resolve them? I’d love to read about your experience with social recruiting in the comments section!

This post was written by Megan Lunetta