3 Ways to Get Started with Video for Social Recruiting

August 29, 2013 2:16 am Published by Katrina Collier

According to the Cisco Visual Networking Index; Forecast and Methodology, 2012 – 2017, “Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. The sum of all forms of video (TV, video on demand, Internet, and peer-to-peer) will be in the range of 80 to 90 percent of global consumer traffic by 2017.”

Simply put, the demand for video is on the increase, and you need to meet it. 

As mentioned in my previous post,
Facebook page has many purposes, and with video you can fulfill many of them, like showcasing your expertise, attracting more business, giving insight to future recruits and so on.

As you are reading this post here at Work4, it’s likely that you’re looking to promote your employer brand or latest job opportunities so here are 3 ideas to get you started: 

Instagram

I’m a huge Instagram fan and couldn’t wait to see what would be produced when they added video. You have 15 seconds to tell your story, plenty of fun filters to use, and the videos are easy to share and embed. It has become even more flexible in its latest update too because now you can upload, edit and crop video straight from your camera roll–super useful! 

October Recruitment has used Instagram to show off their jobs, what could you do?

You can add an Instagram feed tab to your page or simply add the link to your page and invite comment. 

 Flipgram

Using Flipgr.am you can create video slideshows from your Instagram photos and even add music. They drop into your camera roll, or you can share immediately onto your social networks. Cool and super easy! 

Doug Shaw from What Goes Around created a Flipgr.am video of his recent visit to Chicago to speak at #ILSHRM13 and then sensibly shared it on YouTube, which opens up even greater sharing flexibility whilst helping your SEO.  

[youtube=”http://www.youtube.com/watch?v=7EG24HLIYcg”]

What do you think? He’s showing his expertise while giving insight into the trip: clever.

 YouTube

It is possible to create video just for your Facebook page but, due to the fact that YouTube is second only to Google in terms of search authority, I recommend that you add your videos to your YouTube channel and then add them to your Facebook page.  It makes sense from a flexibility, sharing and SEO point of view.

For this first example, I must thank Kate Ball, who spent many hours looking at not-so-great ‘join us’ videos before she stumbled upon this super simple and effective video from Redgate Software. Caveat: it is British and, well, you know, we are an eccentric lot. 

[youtube=”http://www.youtube.com/watch?v=HGj4BZa7nTc”]

And I simply love this video from Ikea in Australia – super simple, effective and bang on brand! 

[youtube=”http://www.youtube.com/watch?v=N9CXrF3BDa0″]

Final thought: take care with the number of recruitment specific videos you share on your Facebook page. Keep it in balance; though you may wish they were, sadly not all of your fans want to work for you.*

Have you been inspired? I look forward to seeing the links to your videos below.   

Katrina 

*ED NOTE: If your company has a separate Facebook Careers Page, then share away! 

This post was written by Katrina Collier