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Recruiters = Marketers (Part Two)

August 9, 2013 4:59 pm Published by Megan Lunetta

 Last week, we looked at some tips for building an employment brand to appeal to candidates. If you’re ready to take your social marketing for recruitment further, check out the tips below! Recruiters exist to convert people into candidates. Marketers exist to convert people into customers. Turns out, their roles...

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Best Practices for Sourcing with Graph Search on Facebook

August 7, 2013 4:00 pm Published by Stéphane Le Viet

Last week, we announced our launch of Graph Search Recruiter Beta to help you make sourcing simple on Facebook. This tool will help generate automatic Graph Searches based on your job descriptions–but you may still be wondering why should you be using Graph Search for sourcing in the first place. Or...

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Why Facebook is the Next Frontier for Recruitment

August 6, 2013 3:36 pm Published by Stéphane Le Viet

Over the past few months, you’ve probably read plenty about the Bullhorn Reach Social Recruiting Activity Report for 2013. Perhaps you’ve seen the editorials about the future of social recruiting and the platforms on which recruiters are most active. Today, you can get Work4’s take on why Facebook is the...

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Work4 and NAHCR Partner to Expand Health Care Recruiting on Facebook

August 5, 2013 3:40 pm Published by Brian Louie

Health care is one of the hottest industries for recruitment right now: there have been an average of 16,000 jobs added monthly in the ambulatory care industry alone, with similar upward trends in hiring throughout the US health care industry. It’s expected that the US will need 5.6 more healthcare...

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Recruiters = Marketers (Part One)

August 2, 2013 3:35 pm Published by Megan Lunetta

Recruiting professionals know the importance of conveying their company’s brand message in order to attract the best–and the right–talent. In this sense, recruiters have to become marketers in order to find, connect, and persuade potential candidates to join their team. In this age of social recruiting, recruiters must transform themselves...

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