Live My Life: Marketing at Work4

May 30, 2013 5:39 pm Published by Patricia Sheppard

Every month at Work4, three employees are selected to “Live My Life” in another department in order to broaden his or her understanding of the company, the product, and the culture. This month, Customer Success Manager Patricia Sheppard joined the Marketing team. This is her story: This week I experienced...

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Want to Engage Today’s University Students? Facebook Can Help!

May 29, 2013 4:02 pm Published by Johnny Torrance-Nesbitt

An “employer brand” is a critical element in the war for talent at all levels (from entry level university graduates all the way to seasoned executives) and Facebook can help improve your employer brand with today’s university students and ultimately enhance your ability to engage and recruit them. Accordingly, you...

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@BillBoorman Reports on Retargeting with Facebook Ads from #truDublin

May 28, 2013 5:31 pm Published by Bill Boorman

This week’s blog post is a video from #truDublin on May 27th. Having recently spoken with Work4’s founder and CEO, Stéphane Le Viet, about the value of retargeting potential candidates with Facebook ads, I made this video to give you tips for using this social recruitment best-kept-secret. You can also view more...

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Why Every Recruiter Should Know About Facebook Ads

May 23, 2013 4:13 pm Published by Stéphane Le Viet

Think back to the glory days of advertising (which is not that hard to do, since the memory is only one episode of Mad Men away), when men were men and ads were compelling monoliths, standing testament to man’s creativity–but only if you were in the right place at the right time...

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Work4 Releases Twitter Cards for Social Recruiting

May 21, 2013 4:29 pm Published by Matthew Brown

Social recruiting is all about engagement. Companies must be ready to reach candidates wherever they spend time (hint: social media) and create an interaction that makes candidates want to learn more about that company and position. To that end, we’re excited to announce that Work4 is the first recruiting company...

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Facebook can also Help your Diversity Recruiting Efforts

May 20, 2013 6:55 pm Published by Johnny Torrance-Nesbitt

Having a diverse employee base can greatly benefit your company. In a superb whitepaper* prepared by leaders at Cisco, they found that: Diverse teams exhibit a higher level of creativity and a broader thought process in solving complex problems Diverse perspectives lead to innovation When properly managed and trained diverse...

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6 Tips for Social Recruiting Success

May 17, 2013 4:47 pm Published by Megan Lunetta

Want to spice up a candidate’s online job search? Need to add some flavor to your online employer branding efforts? In the mood for a hearty round of hiring? Consider social recruiting your key ingredient in the recipe for recruiting success. Here are 6 tips to get you started with...

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The Future of Human Resources: Marketing and Analytics

May 13, 2013 7:04 pm Published by Erin Osterhaus

When people think of human resources, most will probably first visualize the the long-suffering (and insufferable) Toby from The Office. Some have predicted that the future of in-house HR professionals (whether like Toby or not) may be going the way of the show in which he’s featured–wrapping up and ending...

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