2 Simple Strategies for Spreading Employer Brand on Social Media without Doing Extra Work
Wouldn’t it be nice to have infinite resources, team members, and time? Social recruiting can seem like a daunting task when you have to manage multiple networks, messages, and audiences. How can you maximize your return on investment without having to invest all of your time and energy into each individual platform?
I’ve written before about why you don’t need to be everywhere as long as you can first be where your candidates are.
Once you’re there, however, you’ll want to make sure you have a way to get your message out.
Here are a few handy ways to centralize your recruitment on Facebook, while still reaching candidates on other networks:
1. Post Facebook Updates to Twitter
Chances are, you’re saying something important when you post to your Facebook Career Page. Why not turn that post into a tweet?
Here’s how to do it:
Click “Link a Page to Twitter.”
Select your desired Career Page.
Authorize the Facebook to post on your behalf.
- Select which sections of your Facebook Page to auto-post to Twitter.
Now, you may be concerned that posts from Facebook need to be confined to 140 characters in order to work on Twitter. This is not so! In fact, longer posts from Facebook can be a great way to drive Twitter followers to your Facebook Career Page.
When you post from Facebook to Twitter, followers are redirected back to the Facebook page via a short link. A longer post is an unfinished thought—and candidates may be inclined to click the link to read the rest! (And when they do, they’ll be redirected to Facebook, where they can engage with your post by liking, commenting, or sharing, and they can like your Page if they haven’t done so already.)
Note: This doesn’t count if you’re sharing a link–links will be shortened on Twitter, but instead of taking your talent to your Facebook Page, they’ll just redirect users to the URL of the link you have shared.
2. Sync Instagram and Pinterest with Facebook
Visuals—photos, videos, memes, quote images, etc.—are all highly valuable currency on Facebook. According to one study, visuals get 120-180% more engagement than a regular text update.
Instead of creating brand new visual content—or posting it multiple times across networks—automate the process so your visual social media automatically adds itself to your Facebook Page.
If you’re using Instagram for recruiting (and, yes, it’s possible—just ask my friend Katrina!), then you can quickly and easily sync your account to automatically post to your Facebook Page. Hop onto your closest mobile phone and login:
Tap the profile icon and then tap on the gear for “settings” in the upper righthand corner.
Scroll to “Share Settings.”
Tap on “Share to” and grant Instagram access to manage your Pages.
Then select your Career Page.
Currently, Pinterest does not have an option for posting directly to your Facebook Page. (It will, however, post to your personal Timeline.) There is a “workaround” if you Pin many recruitment- or industry-relevant images and you’d like to add a Pinterest tab to your Facebook Career Page:
Visit the WooBox app by clicking here.
Click “Install Page Apps.”
Allow Woobox access to manage your Pages.
Select “Add to Page” next to the Pinterest option.
Log into Facebook with your Page Admin account.
Select the new Pinterest tab and authorize it.
Add your company’s Pinterest username and decide if you will link all of your boards or just one specific board. Save changes.
Note: With the upcoming changes to Facebook Pages, you will still be able to create a Pinterest tab, but it will now appear without the Pinterest image.
Et voilà! In just a few easy steps, you will not only completely centralize your brand on Facebook, but you’ll be able to provide great content that drives talent to your Page and engages them while they’re there.
With the ease of syncing your social media sites with your Career Page, it’s easy to “be everywhere” your candidate is without having to leave Facebook.
This post was written by Kaila Prins