With Work4, Crédit Agricole Charente Perigord Reduced its Cost per Applicant and Received 2.5 Times More Qualified Applications

Credit Agricole challenge was to recruit client advisors for their local branches in Charente Perigord, France. Their main goal was to attract a large volume of qualified candidates, so they chose to utilize social media to attract this talent. After two previously disappointing experiences with social recruitment solutions, they shifted their focus to Work4’s Facebook recruitment solution in an effort to meet their hiring needs.

Credit Agricole’s Social Recruitment Strategy

Crédit agricole Charente Perigord Crédit agricole Charente Perigord 2

W4 Pipeline

To accomplish their goal, they used the W4 Pipeline solution, which included fully automated campaigns and target audience generation for just €4,000.


Within two months, Credit Agricole Charente Perigord received 102 qualified applications – 2.5 times more than what they had expected. The W4 Pipeline campaign boosted their employer brand and visibility by generating 273,420 unique impressions and 4,000 direct ad clicks. More importantly, Work4’s solution enabled Credit Agricole to lower their cost per applicant to €39,41, which was 80% less than their average cost per apply. Work4’s cost-effective and unique solution combined with our support staff far surpassed Credit Agricole’s sourcing hiring expectations.