Regional Health Reduced its Cost per Hire over 50% While Increasing Employer Brand and Social Media Engagement

Regional Health is an integrated health care system, considered to be one of the largest private employers in South Dakota. Since it operates five hospitals, 24 clinics, and employs nearly 5,000 physicians and caregivers, it’s natural for Regional Health to search for innovative ways to reach and hire healthcare professionals.

Regional Health came to Work4 with several goals and initiatives:

  1. To increase overall apply traffic to their open requisitions
  2. To reduce their cost per hire to less than $2,000/hire
  3. To hire niche skill candidates for their harder to fill roles
  4. To improve tracking source of apply and source of hire through the entire apply funnel.

Regional Health’s Social Recruiting Strategy

W4 Pipeline

Regional_Health_Hiring_Nurses_Work4 Regional_Health_Hiring_Nurses_Work4

Regional Health launched Work4’s W4 Pipeline campaigns to advertise a variety of requisitions ( i.e. nurses, patient care technicians, hospital coordinators) in various locations for a 4 month duration.