PepsiCo, a Pioneer in Social Recruiting Thanks To Work4’s Solutions

As a major player in the food and beverage industry, PepsiCo faces many challenges, among them its employer brand. Thus, Coca-Cola’s main competitor has been leading an innovative strategy since 2012 to reach the incredibly large audience of social media.

As of 2016, PepsiCo and its combined subsidiaries employed approximately 263,000 people worldwide, and is ranked as an Attractive Employer worldwide by the Universum Global ranking.

PepsiCo’s social recruiting strategy

W4 App


PepsiCo’s Talent Acquisition team has been working hand in hand with the Work4 social recruiting experts since 2012 to implement the best Facebook recruitment process for their social needs and initiatives.
As a result, they boosted their recruitment efforts by posting job offers on Facebook through Work4’s job application and social sharing feature.

Their W4 App automatically synchronizes with their career website allowing them to socialize their job offers and to create a consistent and engaging employer brand on a global scale.