Facebook, the world’s largest social network, is already known to companies and organizations as a fantastic place for building and spreading an employer brand, and, through Facebook Pages and job advertising, it continues to prove an optimal channel for sourcing and recruiting passive talent.
For months, Facebook has been improving its user experience while also making it easier than ever for companies to target ideal customers, fans, and candidates. The company has been encouraging users to fill in their profile information, including their work and educational histories, and Facebook profiles now even contain a section for highlighting users’ professional skills.
Now, with the release of its new search interface, Graph Search, Facebook has improved the experience for user, company and recruiter. Why source on Facebook? While professional networks like LinkedIn present an opportunity to reach professionals who are actively and semi-actively job searching and networking, the professional network only puts recruiters in touch with about 25% of the market. Facebook, on the other hand, is not only the world’s largest social network, but it is also the world’s most engaged social network, offering recruiters the opportunity to extend the reach of their careers and connect with more of the right people in the right ways more often.
If you’ve done a search for people, places, or content on Facebook recently, you’ve used Graph Search. Located at the top of the screen, this search bar does more than target keywords like a Google search; instead, it allows you to use natural language to directly target specific results pulled from information in and around your network.
For recruiters, this is a revolutionary tool because it allows you to directly source candidates to fit your specific job descriptions. For example, if you’re working at a tech company in the Bay area, you can type “software engineers who live in San Francisco” to see a list of potential local candidates–or you can get even more specific and add qualifiers like “software engineers who live in San Francisco, graduated from Stanford, and work for Microsoft.” You can even get introductions and referrals with search queries like “friends of my friends who are software engineers in San Francisco.”
At Work4, our passion is adapting every great Facebook innovation to make each one into the best possible tool for recruiters, which is why we’ve created a way to make your Facebook sourcing simple: Graph Search Recruiter.
Graph Search Recruiter gives you a way to source talent for your job postings on Facebook with a click of a button. Need software engineers in San Francisco? Simply click a button, and Graph Search Recruiter will search Facebook for you–and instantly show you a list of your potential candidates, who you can message for a fraction of the cost of LinkedIn. You can also use Graph Search Recruiter to keep track of the candidates who have applied, so you can consolidate your sourcing efforts and measure performance.
Facebook Graph Search and Work4’s Graph Search Recruiter make it possible to start sourcing your best-fit, high-quality passive candidates from the network that has nearly 5x the users of LinkedIn.