The internet has been awash with indignation over the last 2 weeks. There’s panic afoot. I’ve been sent petitions to sign and been called by 3 separate journalists for a comment. The cause of the storm is a correctional facility (prison if you are in England), who asks candidates at interview for the password to their Facebook account. Facebook themselves have responded by issuing a statement in response, indicating that this practice, along with the practice of asking people to log in at interview and have a nose around, to be a breach of their rules on privacy.
The Hunger Games hit theaters today, and this film’s fictional universe of cut throat competition and talent selection brought to mind the much more real world of recruiting. For those not familiar with the story, The Hunger Games tells the tale of a dystopian nation and its yearly competition where a select group of teenagers “train in the art of survival and prepare to fight to the death.”
In recruiting the stakes aren’t quite that high, but competition is fierce and finding the perfect candidate has turned into a veritable arms race. A recruiter is only as good as their tools, so we’re throwing three of the most popular hiring sources onto the metaphorical battlefield to duke it out–and just like in the Hunger Games, competition is fierce.
Evidently, size does not matter. Despite the smaller screens of mobile devices, about half of Facebook’s 845 million users spend time on the social network’s mobile app every month. Let’s take a look at how updates to Facebook’s mobile app will make it a more effective recruiting tool.
Share with Ease
Facebook’s redesign of its mobile app has increased performance across all devices. This facelift has increased aesthetic design and usability, encouraging users to frequent the app even more. Not only does the layout make it easier to absorb content, but it also promotes sharing with one-click liking and commenting. Take advantage of these new sharing capabilities with a call-to-apply post on your new Timeline-ified Page.
For this week’s guest blog, Bill met with Craig Fisher ( target=”_blank”>@fishdogs) to discuss strategies for using Facebook’s Timeline for Pages. As they both gear up for Talent Net Live at SXSW, these two found time to record a vlog on how to best leverage the new profile layout across online and mobile platforms. In this conversation they cover:
1. What Timeline means for apps
2. The best content for Timeline’s more visual layout
3. The growing influence of mobile
4. Creating brand identity with milestones
5. How Timeline increases user engagement with Pages
Many of us have heard how Facebook’s new Timeline is changing the way we interact with music, photos, and other content on the web. Timeline’s Open Graph apps and new design is making the prevalent network even ‘stickier’ for users, integrating everything from the song they’re playing to what article they just read. But what does this have to do with recruiting?
Since Timeline encourages users to share even more than they already were, Facebook is gathering more data from their users. Consequently, advertisers are gaining more information, and Facebook is likely to improve as a recruiting platform for small and big companies alike. With the new profile quickly spreading, recruiters should start brainstorming now the best ways to leverage Open Graph apps.